Photo: Apple
With the release this week of new M4 Mac mini and M4 MacBook Pro computers comes a return to form for Apple advertising, with delightful M4 promotional videos that give the new hardware relatable human characteristics. They’re fun to watch, and you can do so below.
Tuesday’s animated video turns Mac mini into an affable yet capable and hyper-productive guy you might want to get a beer with. Wednesday’s MacBook Pro video depicts a power lifter-turned-showman flaunting effortless feats of strength, not to mention acrobatic prowess and grace.
Apple promotional videos charmingly tout multitasking and power in Mac mini and MacBook Pro’s new M4 chips
So both videos show us how amazingly powerful and multitalented the M4 chip family is, newly arrived with M4 and M4 Pro Mac mini and M4, M4 Pro and M4 Pro Max MacBook Pro. The new chips handle all sort of tasks, including demanding new Apple Intelligence functions. While Apple advertising took some hits recently with a video that alienated the creative community and another that it yanked after it offended Thai people, these new videos seem like crowd pleasers.
Watch the video promoting M4 Mac mini models
In the animated M4 Mac mini video released Tuesday, the pint-sized but powerful new machine arrives, busts out of its packaging, installs itself and demonstrates all sorts of capabilities. Those include effortless AI tasks and new skills with, and fearlessness of, hi-res external displays:
Watch the video promoting M4 MacBook Pro models
In the M4 MacBook Pro video released Wednesday, a power lifter representing the M4 laptops takes the stage to show off surprising strength, dexterity and even creativity. He’s as much a gymnast as a weight lifter, with Olympic-style commentary to match as he blows away the judges (and us, eagerly awaiting our new M4 machines):
