“This can be relatable to other times in history, but the challenge is maintaining a long-term perspective amid the short-term noise,” she said. “What I preach to my clients is that rather than reacting to headlines, we really focus on what we can control.”
Cross pulls from her experience guiding clients through the tumultuous time of the COVID pandemic. She says the fundamental approach with client communication was the same then as now, with Trump’s proposed tariffs continuing to trouble investors.
“What most of us can relate to was the global pandemic. That was a very strange time in history, and it was something that we had never experienced before,” she said. “But what comes to mind is just having that regular open communication with my clients, continuing to revisit the strategy and safeguard and grow my clients’ wealth.”
Cross points to Nicola’s diversified portfolio, which she says allows the company to stand strong in the face of potential crisis and give clients some much-needed peace of mind. She said Nicola’s investments in alternative assets like private equity, real estate and infrastructure have been particularly useful in softening market volatility.
“Our clients at Nicola Wealth really do value that diversified approach that we take, which limits volatility, especially where we’re limiting the public equity exposure. That’s where I’m able to provide a lot of value for my clients,” she said. “It’s more important than ever to ensure that you do have that diversified investment strategy, not all of your eggs in one basket.”
