Saturday, August 9, 2025

Keeping succession in the family

Timothy Trian praises his firm’s work in ensuring that every advisory practice has a catastrophic plan in place. He notes how fragmented the industry can be, with many advisors working in small teams or in solitude. It can be challenging for those advisors to lift their eyes from the day to day and build out plans for a catastrophe or for a longer-term succession. Timothy notes that he and Laura have no plans to retire soon, and their firm is still in ‘growth mode,’ but they already have a successor designated and trained in Amanda.

Amanda and Timothy explain how she earned her place on the team. Timothy exudes pride in his daughter’s accomplishments, but he’s clear that she went through a rigorous process to get where she is. Having earned a double degree in financial math and business, she obtained her CFA charter in 2020. She also spent time on the distribution side of the industry, working for three years as a Wealth Sales Representative at SLGI.

“That’s where I saw both bank owned firms and independent firms. And really, the independent story resonated well with me,” Amanda says. “I wanted to learn from a top team and I was lucky that my family’s practice is a great business. Even when other advisory teams tried to recruit me from my sales role, I knew I wanted to do this with my family.”

Amanda and her parents had frank discussions before she joined the practice. They articulated their shared vision of the work advisors do, as a calling and not just a job. They agreed to the responsibility that their work comes with and the opportunity they have to help their clients. In her work now Amanda has welcomed the opportunity to continue to work for women’s financial empowerment. The whole family practice has harnessed Amanda’s presence as part of their ongoing growth strategy, too.

One of the key tools for that growth is the acquisition of other advisors’ books. Amanda’s presence on the team has been key to that growth. She has been able to connect more immediately with clients’ children and grandchildren during their onboarding practice, and her presence on the team shows those clients and any advisors looking to sell their books that the Trian Private Wealth Counsel team is already set up for the next generation.

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