These new capabilities allow AdvisorStream to integrate seamlessly with CRMs like Salesforce, Wealthbox, and Redtail, making it easier than ever for advisors to maintain a consistent, automated client engagement strategy. “We’re now in what I call Web 2.5,” says Mulhern. “The next evolution isn’t just about digital presence – it’s about connecting everything, understanding everything about your clients and prospects, even the things they don’t explicitly tell you.”
The ROI of automation and personalization
The impact of a well-executed marketing strategy goes beyond lead generation. Client retention is just as critical, and lack of communication is one of the most common reasons investors switch advisors. Many firms focus heavily on acquiring new clients but fail to invest in keeping their existing ones engaged. In reality, consistent, meaningful communication strengthens relationships, improves retention, and helps advisors build credibility in an increasingly competitive landscape.
The data behind personalized, automated marketing is undeniable. Studies show that it currently takes just under four months to convert a prospect into a client. “But if you use personalized marketing and nurturing,” says Mulhern, “you’re going to shorten that conversion time significantly.”
AdvisorStream’s AI-driven approach ensures that clients receive the most relevant financial insights based on their specific interests – whether it’s retirement planning, home buying, tax strategies, or market trends—without requiring advisors to manually sift through content. The result is higher engagement, increased trust, and better retention rates.
“Advisors have to find the time to implement an automated system,” Mulhern says. “The reality is, once they do, that system gives them back their time.”
