Tuesday, December 23, 2025

Apple may shake up iPhone launch cycle from 2026

Contrary to a recent report, Apple hasn’t delayed the launch of the iPhone Air 2 to H1 2027. That timeframe was seemingly the company’s plan all along.

Plus, Apple plans to spread out iPhone launches starting from 2026 to give its marketing team some breathing room.

A staggered iPhone release cycle

Apple always has a busy fall, launching new iPhones, AirPods, and several other devices within a few weeks of each other. This year, the company launched four new iPhone models, AirPods Pro 3, Apple Watch Series 11 and Ultra 3. Then, a few weeks later, it unveiled the M5-powered MacBook Pro and iPad Pro. 

From 2026, Apple will change its iPhone release timeline, spreading it across the year. Rumors point to the first folding iPhone launching in 2026. It will supposedly debut alongside the high-end Pro models: the iPhone 18 Pro and Pro Max.

Then, six months later, in March 2027, Apple will reportedly unveil the iPhone 18e, iPhone 18 and possibly the iPhone Air 2.

By spreading out the launches of six iPhones, Apple will give its marketing and supply chain a breathing room. It will also enable the company to spread out its revenue throughout the year. 

iPhone Air 2’s big upgrade could be a 2nm chip

The Information recently reported that Apple delayed the iPhone Air 2’s release to 2027 due to poor sales. However, Bloomberg’s Mark Gurman says in his latest Power On newsletter that this timeline was always the company’s plan. 

“…the second-generation iPhone Air hadn’t actually been earmarked for next year — at least not in recent months. So this wasn’t a delay due to the phone’s sales performance,” says Gurman. The company reportedly chose the name “iPhone Air” instead of “iPhone 17 Air” because it doesn’t plan to update the super-slim model every year.

With the iPhone Air 2, Apple is focusing on moving to a more efficient 2nm chip. That should help improve the phone’s battery life — a major weak point of the current model. 

Gurman doubts that Apple will add a secondary ultra-wide camera to the iPhone Air 2. That would require redoing the entire rear plateau. And for something that people only rarely use. 

He also disputes reports claiming the iPhone Air is selling poorly. “Apple developed the Air believing it would make up 6% to 8% of new iPhone sales, I’m told. That roughly matches the performance of the iPhone 16 Plus model that it replaced. ”


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